New Logo Design, Hollingsworth Oil Companies

Hollingsworth Oil Companies was ranked 13 in Nashville Business Journals top 100 Tennessee Companies. Naturally we are excited to be working on this new project with them. The HOC logo is a new brand that will be put on Hollingsworth gas stations. The objective was to create a new identity that would stand out from the competition. This new logo is a clean and contemporary solution that will work well on the new locations. It was very important that the look be casual and friendly. The above picture is from the fuel pump lower door. The canopy will feature a red background with a white HOC and maroon drop. The “fuel” under the logo allows the brand to be flexible with other products. The “fuel” can easily be dropped and replaced with any other product that the company should decide to brand at the new locations.

The success of this project was due to the vision of the individuals responsible for the HOC image at Hollingsworth. As with any project the design is only limited by the designers ability and the clients objective. When the client contributes to the create process and is open to new and different ideas the project is always a success.

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